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frankie Good Stuff Awards

frankie press

The brief: Create an ongoing campaign to attract and retain high-value advertising clients while supporting frankie magazine’s creative community.

What happened: In 2017 we developed the frankie Good Stuff brand and its yearly activation: an awards scheme inviting entries in creative categories like fashion, art, small business and community work. Hosted on a microsite and amplified across frankie print, digital, social, video and podcast channels, the content calendar was designed with 12 months of activity promoting the scheme and category sponsors. Everything from interviews with high-profile judges such as Benjamin Law, Jenny Kee and Myf Warhurst to social and eDM promotions inviting entries and voting on a People’s Choice gong. Winners were celebrated at an intimate dinner that gave sponsors the opportunity to make personal connections with awards winners and judges. The scheme has continued as a key revenue raiser for the business, and an essential retention strategy for high-value clients.

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