Telstra business awards

 

CHE Proximity

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The brief: Devise social-led content plan for Telstra Business Award state finalists to roll out from the day they were announced.

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What happened: This was as much about process as creative thinking. I needed content that was engaging for other SME owners, so I honed in on Telstra’s ownership of the word THAT and created a platform where we would share nuggets of business advice from finalists as “THAT key business lesson” or “THAT first win”. I worked with the client to send out forms to shortlisted candidates weeks before launch with a themed Q&A, and also pre-approve image treatments and design. Once we knew winners, we had our content ready to hand – it just needed to be edited. I led a team to quickly turn around each state’s stories, have them approved and uploaded, then optimised for a successful facebook campaign.