Look What We Made

 

frankie press

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The brief: Create premium sponsorship opportunity for client, going beyond display advertising into true creative collaboration.

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What happened: Rollie shoes came on board as a presenting partner for Look What We Made – a beautifully designed coffee table book celebrating Australian makers. As well as brand mentions and an interview with the founder in the book, we facilitated a collaboration with one of the featured makers, Gemma O’Brien, who worked with the brand to create an exclusive new shoe style. We were able to showcase Rollie as a local creative brand alongside other Australian makers, and document the beginnings of a collab that continued IRL. The resulting shoe was displayed (and sold!) at live events promoting the book in Melbourne and Sydney.