And humans can’t get enough of storytelling. We consume it in a different way than we approach traditional advertising messages. 

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We invite content into our world when it feels valuable. We choose to engage with stuff that’s funny, useful, clever, beautiful, emotional, relatable, relevant.

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And we scroll past anything that doesn’t immediately connect. 

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That’s where I can help – figuring out that sweet spot in the Venn diagram between what companies want to say and what audiences want to hear. 

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Content-thinking means understanding audiences and putting them first. Because it’s easier to authentically connect with people when you:

• Go to the places and platforms they’re already on

• Share stuff they’re already interested in

• And put it in a format they’re already primed to love.

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That could be podcasts, videos and articles. Or GIFs, photos and graphic design. Anything that tells a story that audiences connect with.

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Spend can get you in front of people’s faces, but good content can get into their hearts and minds, and stick around there for a good long while. 

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Let me help build your audience, so you can form a relationship with customers beyond the next transaction and the next campaign.