Medibank

 

Suddenly

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The brief: Create engaging podcast series on workplace health, positioning Medibank as proactive, zeitgeist-y thought leaders in health and wellness.

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What happened: I researched workplace health to identify big themes (e.g. small business owners report high levels of stress, CEOs should model healthy work practices) and cast interesting and relatable workers to put a human face on each issue. I also researched and cast a range of medical experts to give our heroes health advice as they talked us through their workday. After pre-interviews, I blocked out scripting for each episode, with grabs from workers, experts and narrator nailing emotional ‘beats’ throughout, as well as delivering practical health info. Managed medical and legal approvals process for agency and client.